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Unveiling Zepto: India’s First Unicorn of 2023

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In the fast-paced world of start-ups, achieving unicorn status is like hitting a home run. And in 2023, India saw its first unicorn of the year emerge – Zepto! But what’s the buzz behind Zepto’s meteoric rise, and what can we learn from its journey in the Indian start-up scene? Let’s dive in together! Meet Zepto Zepto is not your average grocery delivery service. It’s more like your genie for instant grocery needs! Founded by Aadit Palicha and Kaivalya Vohra, Zepto has shaken up the quick-commerce sector in India. The Journey to Unicorn Status Imagine this: in August 2023, Zepto raised a whopping $200 million in a Series E funding round. This sent its valuation soaring to $1.4 billion – making it the first Indian startup to hit unicorn status that year! And guess what? StepStone Group led this funding round, making its debut direct investment in India. How’s Zepto Doing Financially? Zepto’s financial performance in FY23 was like a rollercoaster ride – but in a good way! Their revenue skyrocketed over 14 times to Rs 2,024 crore, compared to Rs 142.4 crore the year before. However, they also posted a loss of Rs 1,272 crore in FY23, which was over three times wider than the previous year. The Secret Sauce Behind Zepto’s Success What’s Zepto’s secret recipe for success? It’s simple – a unique business model and killer execution! Zepto processes a mind-boggling 300,000+ orders every single day across seven Indian cities. How? With the help of their network of “dark stores” strategically located in popular neighborhoods. And here’s the kicker – most of these stores are fully EBIDTA positive! What’s Next for Zepto? Despite the challenges faced by many instant delivery startups, Zepto is not just surviving, it’s thriving! They’ve slashed their burn rate and are aiming to be IPO-ready in 12 to 15 months with a company-wide EBIDTA-positive metric. Zepto’s annualized revenue sales have already crossed $700 million, and they’re eyeing $1 billion in annualized sales very soon. FAQs 1. What exactly is Zepto?    Zepto is an instant grocery delivery startup that’s shaking up the quick-commerce scene in India. 2. How did Zepto become a unicorn?    Zepto became a unicorn in 2023 after raising $200 million in a Series E funding round, which valued the company at $1.4 billion. 3. What cities does Zepto operate in?    Zepto currently operates in seven Indian cities, processing over 300,000 orders every day. 4. What are “dark stores”?    Dark stores are mini-warehouses strategically located in popular neighborhoods to facilitate quick deliveries. 5. Is Zepto profitable?    While Zepto’s revenue has seen a massive jump, they posted a loss of Rs 1,272 crore in FY23, though they aim to be EBIDTA-positive soon. In Conclusion Zepto’s journey to becoming India’s first unicorn in 2023 shows us that with a solid business model and relentless execution, anything is possible in the dynamic world of startups. As Zepto continues to grow and innovate, we can’t wait to see what the future holds for this groundbreaking company!

Navigating the Vistara-Air India Merger: Will the New Entity Soar or Face Turbulence?

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The Indian aviation industry is buzzing with excitement over the impending merger of Vistara and Air India. Led by the Tata Group, this consolidation is set to create a powerful force in the aviation sector. But will Vistara take off or face challenges after merging with Air India? Let’s explore. The Merger: An Overview In November 2022, the Tata Group announced the consolidation of its airlines, Vistara and Air India. Post-consolidation, Singapore Airlines (SIA) will hold a 25.1% shareholding in Air India. The merger aims to create India’s leading domestic and international carrier with a combined fleet of 218 aircraft. The Potential Impact The merger is expected to strengthen the Tata Group’s presence in India’s aviation market. It will bolster its multi-hub strategy and allow it to compete more effectively in the growing aviation industry. The combined entity will have a significant presence in all key Indian airline market segments. Employee Concerns However, the merger has caused some concerns among employees. Many are worried about role allocation, job security, and changes in organizational culture. Vistara CEO Vinod Kannan announced that legal approvals for the merger are expected in the first half of 2024. He also assured employees that efforts will be made to accommodate them in the new full-service airline resulting from the merger. Brand Identity Post-merger, the Vistara brand will be phased out, and the new airline will operate under the name Air India. This change reflects the wider recognition of the Air India brand globally. However, some aspects of Vistara’s heritage will be retained in the new entity. The Road Ahead The merger of Vistara and Air India is a significant milestone in the Indian aviation industry. It has the potential to create a strong entity capable of competing with global counterparts. The success of the merger will depend on how well the Tata Group manages the integration process, addresses employee concerns, and leverages the strengths of both airlines. FAQs 1. What will happen to Vistara after the merger?    Vistara will cease to exist, and the new airline resulting from the merger will operate under the name Air India. 2. How will the merger affect employees?    There are concerns about role allocation and job security among employees. However, efforts will be made to accommodate them in the new airline. 3. When will the merger be completed?    The merger is expected to be completed by March 2024, pending legal approvals. 4. Why is the Tata Group merging Vistara and Air India?    The merger aims to create India’s leading domestic and international carrier with a combined fleet of 218 aircraft. 5. Will the new airline retain any aspects of Vistara’s identity?    Yes, some aspects of Vistara’s heritage will be retained in the new entity, although the brand name will change to Air India.

Empowering Self-Employment: Exploring the Stand-Up India Schemes

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In a push to foster entrepreneurship and self-employment, the Indian government introduced the Stand-Up India Scheme. This initiative aims to provide bank loans between â‚ą10 lakh and â‚ą1 crore to at least one Scheduled Caste (SC) or Scheduled Tribe (ST) borrower and at least one-woman borrower per bank branch for setting up a greenfield enterprise. Understanding the Stand-Up India Scheme The Stand-Up India Scheme is a significant step towards promoting entrepreneurship among women, SC, and ST communities. It facilitates composite loans, inclusive of term loan and working capital, ranging from â‚ą10 Lakhs to â‚ą100 Lakhs. In case of non-individual enterprises, at least 51% of the shareholding and controlling stake should be held by either an SC/ST or Woman entrepreneur. Benefits of the Scheme The Stand-Up India Scheme offers several benefits. It provides a Rupay debit card for the convenience of the borrower. The scheme also offers hand-holding support through a network of agencies engaged in training, skill development, mentoring, project report preparation, application filling, work shed/utility support services, and subsidy schemes. Eligibility Criteria The eligibility criteria for the Stand-Up India Scheme are straightforward. The applicant must be at least 18 years old. If the applicant is a male, he must belong to the SC/ST category. The applicant must not be in default to any bank or financial institution. The finance is provided for Greenfield Enterprises. Application Process The application process for the Stand-Up India Scheme is simple and can be done online. Applicants can approach their nearest bank branch, the Lead District Manager (LDM), or apply through the portal www.standupmitra.in. Once the registration is complete, applicants are eligible to initiate the Stand-Up India Loan Application process with the respective financial institution. Impact of the Scheme The Stand-Up India Scheme has had a significant impact on promoting self-employment and entrepreneurship. As of now, the scheme has facilitated a total amount of â‚ą58,629.77 crore through 250,072 total applications. The scheme has been extended up to the year 2025, indicating its success and the government’s commitment to continue promoting self-employment. Conclusion The Stand-Up India Scheme is a commendable initiative by the Indian government to promote self-employment and entrepreneurship among women, SC, and ST communities. By facilitating bank loans and providing hand-holding support, the scheme is playing a crucial role in empowering these communities and contributing to the nation’s economic growth. FAQs 1. Can anyone apply for the Stand-Up India Scheme? Yes, anyone meeting the eligibility criteria can apply for the Stand-Up India Scheme, especially individuals belonging to SC, ST, or women entrepreneurs. 2. Is there any age limit for applicants? Yes, applicants must be at least 18 years old to be eligible for the scheme. 3. How can I apply for the Stand-Up India Scheme? You can apply online through the portal www.standupmitra.in or visit your nearest bank branch or Lead District Manager (LDM). 4. What types of enterprises are eligible for finance under the scheme? The scheme provides finance for Greenfield Enterprises, meaning new ventures that have not started operation yet. 5. What support does the scheme offer besides financial assistance? Besides financial assistance, the scheme offers hand-holding support through various agencies engaged in training, skill development, mentoring, project report preparation, and more.

Adani Power: The Backbone of Gautam Adani’s Energy Empire?

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Adani Power, a part of the Adani Group, is one of India’s largest private thermal power producers. With its vast infrastructure network across India, it has become indispensable for both local businesses and foreign firms. But is it Gautam Adani’s trump card? Let’s delve into the details. Adani Power: An Overview Adani Power engages in the generation and transmission of electricity through thermal and solar energy sources. It operates various power projects in Mundra, Gujarat, Tiroda, Maharashtra, and Udupi, Karnataka. Performance Analysis Adani Power has demonstrated strong performance, with its stock price showing significant gains. The company’s market capitalization stands at 2.28T INR, and it has shown a year-to-date growth of 12.65%. Over the past five years, the company’s stock has grown by an impressive 1118.54%. Gautam Adani’s Trump Card? Gautam Adani’s control over parts of the country’s transport links, coal production, and private electricity supply has proved a trump card for the Adani Group. This control has helped the group recover from the fallout of fraud allegations by Hindenburg Research. Adani Power, with its vast infrastructure and significant market share, plays a crucial role in this control. The company’s influence is also growing dramatically in the renewable energy space, where it’s the leading player and is outshining even state-owned enterprises. Challenges and Controversies Despite its strong performance, Adani Power and the Adani Group have faced their share of challenges and controversies. The group faced allegations of accounting fraud, stock market manipulation, and evasion of Indian securities laws. These allegations led to a significant drop in the group’s market value. However, the group denied all allegations and has been working towards recovery. The crisis highlighted the challenges of keeping such a sprawling infrastructure empire afloat. FAQs 1. How does Adani Power generate electricity? Adani Power generates electricity through thermal and solar energy sources in various locations across India. 2. What is the market performance of Adani Power? Adani Power has shown significant gains in its stock price, with a year-to-date growth of 12.65% and a five-year growth of 1118.54%. 3. What are the challenges faced by Adani Power and the Adani Group? Adani Power and the Adani Group have faced allegations of accounting fraud, stock market manipulation, and evasion of Indian securities laws. 4. How does Adani Power contribute to Gautam Adani’s control over the energy sector? Adani Power’s vast infrastructure and significant market share play a crucial role in Gautam Adani’s control over parts of India’s transport links, coal production, and private electricity supply. 5. What is Adani Power’s role in the renewable energy sector? Adani Power is a leading player in the renewable energy space and is outshining even state-owned enterprises with its influence and growth in this sector.

Old Tax Regime vs New Tax Regime: Which is the Better Option?

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The Indian tax system underwent a significant change with the introduction of the new tax regime in the Union Budget 2020. This has led to a common dilemma among taxpayers: Should they stick to the old tax regime or switch to the new one? Let’s delve into the details to understand which one could be better for you. Old Tax Regime The old tax regime, also known as the traditional tax regime, allows taxpayers to avail themselves of a wide range of exemptions and deductions. These include deductions under Section 80C for investments in specified instruments, Section 24(b) for home loan interest, and many others. The tax rates under this regime are relatively higher, ranging from 5% to 30%, depending on the income slab. New Tax Regime The new tax regime offers lower tax rates, ranging from 5% to 30%, across various income slabs. However, it comes with a catch – taxpayers have to forgo most exemptions and deductions available under the old regime. The aim is to simplify the tax structure and reduce the dependency on tax-saving instruments for deductions. Which is Better? The answer to this question is not straightforward as it depends on individual financial circumstances. Here are a few factors to consider: 1. Income Level: If your income is within the lower tax slabs and you do not have significant deductions to claim, the new regime may be beneficial with its lower tax rates. 2. Investments and Expenses: If you have made substantial investments in tax-saving instruments or have considerable expenses eligible for deductions (like home loan interest), sticking to the old regime may be more advantageous. 3. Financial Goals: If your tax-saving investments align with your long-term financial goals, it might be worthwhile to continue with the old regime. However, if you find these investments restricting your financial planning, the new regime could offer more flexibility. 4. Simplicity: The new tax regime is simpler and easier to understand, eliminating the need to keep track of various exemptions and deductions.  FAQs 1. Can I switch between the old and new tax regimes every year? Yes, you can switch between the two regimes every financial year based on what suits you best. 2. Are there any deductions available under the new tax regime? No, most deductions and exemptions are not available under the new tax regime, except for some specific allowances and exemptions like LTC cash voucher scheme and standard deduction for salaried individuals. 3. How do I calculate my tax liability under both regimes? You can use tax calculators available online or consult a tax advisor to calculate your tax liability under both regimes and make an informed decision. 4. Will the new tax regime impact my investments in tax-saving instruments like PPF and ELSS? Yes, under the new tax regime, you won’t get deductions for investments in instruments like PPF and ELSS. 5. Is it mandatory to switch to the new tax regime? No, it’s not mandatory. You have the option to choose between the old and new tax regimes based on your financial situation and goals.  Conclusion Choosing between the old and new tax regimes depends on your individual circumstances. While the new regime offers lower tax rates and simplicity, the old regime provides more opportunities for deductions and exemptions. It’s essential to evaluate your financial goals and tax-saving investments before deciding. Consulting with a tax advisor can also help you make an informed choice.

Will Tesla Revolutionize India’s Auto Industry?

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The global automotive industry is undergoing a seismic shift with the advent of electric vehicles (EVs). At the forefront of this revolution is Tesla, the American automaker known for its high-performance electric cars. As Tesla sets its sights on the Indian market, it raises an intriguing question: Can Tesla disrupt India’s auto industry?  Tesla’s Entry into India Tesla’s entry into India has been a topic of speculation for several years. In 2021, Elon Musk, CEO of Tesla, confirmed the company’s plans to enter the Indian market. The excitement is palpable, but the road ahead is fraught with challenges.  Challenges for Tesla in India The primary challenge for Tesla in India is the high cost of its vehicles. The majority of Indian consumers prefer affordable, fuel-efficient cars, a segment where Tesla currently does not have a presence. Import duties in India are also exorbitantly high, which could further inflate Tesla’s prices. Infrastructure is another significant hurdle. India currently lacks a widespread charging network, which is crucial for the adoption of EVs. Additionally, the country’s erratic power supply in certain regions could pose challenges.  Potential Opportunities Despite these challenges, there are several factors in Tesla’s favor. The Indian government’s push for EVs, including subsidies under the FAME II scheme and plans to establish charging infrastructure, could create a conducive environment for Tesla. The growing awareness about environmental issues and the prestige associated with owning a Tesla could also drive demand among the affluent urban population. Moreover, Tesla’s cutting-edge technology and superior range could be a game-changer in the EV market.  The Road Ahead While Tesla’s disruptive potential cannot be underestimated, its success in India will depend on how well it can adapt to the unique demands of the Indian market. It may need to consider producing more affordable models or setting up local manufacturing to reduce costs.  Conclusion Tesla’s entry into the Indian auto market holds immense potential to reshape the landscape of the industry. While facing challenges such as high vehicle costs and infrastructure limitations, Tesla also benefits from government incentives and growing environmental consciousness among consumers. The success of Tesla in India will depend on its ability to adapt to local demands, potentially through more affordable models or localized manufacturing. Despite uncertainties, Tesla’s disruptive potential is undeniable, and its impact on India’s auto industry will be closely watched in the coming years.  FAQs 1. Are there any incentives for buying electric vehicles in India? Yes, the Indian government offers incentives such as subsidies under the FAME II scheme (Faster Adoption and Manufacture of Electric Vehicles) for the purchase of electric vehicles. 2. How does Tesla plan to address the lack of charging infrastructure in India? Tesla has announced plans to establish its charging infrastructure in India, which may include Supercharger stations similar to those in other countries. 3. Will Tesla manufacture its vehicles in India? There have been talks about Tesla setting up manufacturing facilities in India, but as of now, the company hasn’t made any official announcements regarding local production. 4. What are the expectations regarding the pricing of Tesla vehicles in India? Tesla vehicles are expected to be priced higher in India due to import duties and other factors, making them more affordable for the premium segment of consumers. 5. How will Tesla’s entry affect traditional Indian automakers? Tesla’s entry could push traditional automakers to accelerate their plans for electric vehicle production and invest more in research and development to stay competitive in the evolving market.

Venture Capital: Fuelling Dreams, Igniting Innovation

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Hey there, fellow dreamers and future trailblazers! 🚀 Have you ever wondered how those ground-breaking startups, the ones shaking up industries and changing the world, get off the ground? Well, allow me to introduce you to the magical world of venture capital! What Exactly is Venture Capital? Picture this: you have a brilliant idea for a startup—a game-changer that could revolutionize an entire industry. But, alas, turning dreams into reality requires more than just good intentions; it takes cold, hard cash. Enter venture capital, the superhero of startup funding! Venture capital (VC) is like the fairy godmother of the business world, swooping in with bags of money (and a keen eye for potential) to help turn promising ideas into full-fledged companies. Think of it as an investment made by specialized financial institutions or wealthy individuals (known as venture capitalists) in early-stage, high-potential startups in exchange for an ownership stake. How Does Venture Capital Work? Now, let’s break it down in simple terms. Say you’ve got this killer idea for a new app that helps people organize their chaotic lives. You pitch your idea to a venture capitalist, who sees the spark in your eyes and the potential in your plan. Impressed by your vision and convinced of your ability to execute, they decide to invest in your startup. But here’s the catch: venture capitalists aren’t handing out money for free. Oh no, they’re shrewd investors looking to make a handsome return on their investment. So, in exchange for their financial backing, they’ll typically demand a stake in your company—a slice of the pie, if you will. Why Venture Capital Matters Venture capital isn’t just about writing big checks and hoping for the best. It’s about nurturing innovation, fostering creativity, and fueling the entrepreneurial spirit. Without venture capital, many of the world’s most iconic companies—from Google to Facebook to Airbnb—might never have seen the light of day. But venture capital isn’t just for the big boys; it’s also a lifeline for up-and-coming startups looking to make their mark. Whether you’re a budding tech entrepreneur with a disruptive app or a social visionary with a passion for change, venture capital can provide the runway you need to take flight and soar to new heights. The Risks and Rewards of Venture Capital Of course, venture capital isn’t without its risks. For every success story, there are countless tales of failure and heartache. Not every startup will hit it big, and not every venture capitalist will strike gold. But therein lies the beauty of the venture capital ecosystem: it’s a high-stakes game where the rewards can be as boundless as your imagination. So, if you’re a dreamer with a twinkle in your eye and a world-changing idea in your heart, venture capital just might be the fairy godmother you’ve been waiting for. With the right pitch, the right team, and a sprinkle of luck, who knows? You might just be the next big thing! Conclusion In the grand tapestry of entrepreneurship, venture capital is the thread that weaves dreams into reality. It’s the lifeblood of innovation, the catalyst for change, and the fuel that propels us forward into the future. So here’s to the dreamers, the risk-takers, and the visionaries—the ones bold enough to chase their dreams and brave enough to change the world. With venture capital by your side, anything is possible. Go forth and conquer, my friends! 🌟

Demystifying Angel Tax: Nurturing or Nixing Indian Start-ups?

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Introduction:In the vibrant landscape of Indian start-ups, there’s a term that often sends shivers down the spine of entrepreneurs: Angel Tax. But what exactly is Angel Tax, and how does it impact the thriving ecosystem of startups in India? Join us as we delve into this contentious issue and explore whether the government’s policies are fostering growth or stifling innovation. Understanding Angel Tax:Angel Tax, formally known as the Section 56(2)(viib) of the Income Tax Act, was introduced to curb money laundering through high premiums on shares. However, its application to angel investments in startups has sparked controversy. Under this provision, any capital raised by an unlisted company from an Indian resident above its fair market value is deemed as income and taxed at 30%. This means that startups receiving angel investments often find themselves burdened with hefty tax bills, even if the investment was made at a premium justified by future potential. Government’s Intentions vs. Impact:While the government’s intention behind Angel Tax was to prevent tax evasion and ensure transparency in investment, its implementation has faced criticism from the startup community. Many argue that it hampers the growth of startups by disincentivizing angel investors and burdening early-stage ventures with unnecessary tax liabilities. Additionally, the ambiguous valuation criteria and lengthy compliance procedures have further compounded the challenges faced by startups. Impact on Indian Startups:The repercussions of Angel Tax on Indian startups are manifold. For budding entrepreneurs, it translates into difficulties in raising capital, as investors are wary of the tax implications associated with funding startups. This not only stifles innovation but also hampers job creation and economic growth. Moreover, the fear of being subjected to tax scrutiny dampens the entrepreneurial spirit and discourages risk-taking among founders. Navigating the Regulatory Landscape:In response to widespread outcry, the government has taken steps to ease the burden of Angel Tax on startups. In 2019, it introduced several amendments, including raising the exemption limit for startups eligible for Angel Tax benefits and streamlining the assessment process. While these measures have provided some relief, challenges persist, and startups continue to grapple with compliance issues and uncertainties surrounding tax regulations. The Way Forward:As India aspires to become a global hub for innovation and entrepreneurship, addressing the concerns surrounding Angel Tax is imperative. Striking a balance between preventing tax abuse and fostering a conducive environment for startups requires concerted efforts from policymakers, regulators, and industry stakeholders. Simplifying tax laws, providing clarity on valuation norms, and offering tax incentives for early-stage investments can go a long way in nurturing India’s startup ecosystem. Conclusion:In the dynamic landscape of Indian startups, Angel Tax remains a contentious issue that warrants careful consideration and deliberation. While the government’s efforts to curb tax evasion are commendable, the unintended consequences of Angel Tax on startup growth cannot be overlooked. By fostering a supportive regulatory framework and fostering a culture of innovation, India can unleash the full potential of its entrepreneurial ecosystem and chart a path towards sustainable economic development. Let’s keep the conversation going! What are your thoughts on Angel Tax and its impact on Indian startups? Share your insights in the comments below.

A Comprehensive Guide on How to Get Funding for a Business Idea

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Securing funding for your business idea is a multifaceted journey that requires a combination of strategy, passion, and resilience. By understanding the diverse funding options, crafting a compelling business plan, and leveraging online and offline networks, you can pave the way for success. 1. Know Your Business Stage Before diving into funding options, assess where your business stands: 2. Explore Funding Sources a. Self-Financing (Bootstrapping) b. Family and Friends c. Startup Competitions d. Accelerator Programs e. Crowdfunding f. Angel Investors g. Venture Capital (VC) h. Small Business Loans 3. Craft a Compelling Business Plan 4. Network and Build Relationships 5. Online Platforms 6. Be Resilient Remember, funding is not just about money—it’s about finding partners who believe in your vision. Be prepared, stay adaptable, and keep pushing forward. Your business idea deserves the chance to thrive! 🌟🚀

Celebrity Business Ventures: Genuine or Just a Quick Cash Grab?

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Hey there, fellow fans! We all have our favourite celebrities, right? Whether it’s a movie star, a musician, or a sports icon, we love to follow their lives, their work, and their latest projects. But have you ever wondered if your favourite celebrity is trying to trick you with a new business brand? In this blog, we’ll take a closer look at the world of celebrity endorsements and business ventures and explore whether your favourite star is truly passionate about their new business or just trying to make a quick buck. The Power of Celebrity Endorsements: Celebrities have always been a powerful force in marketing and advertising. Their influence can sway consumer behaviour, boost brand recognition, and drive sales. From fashion lines to fragrance collections, celebrities have lent their names and faces to a wide range of products and services. But are they truly invested in these ventures, or are they just cashing in on their fame? The Rise of Celebrity-Owned Brands: In recent years, we’ve seen a surge in celebrity-owned brands. From skincare lines to lifestyle brands, celebrities are increasingly taking a firsthand approach to their business ventures. Some stars, like Rihanna with Fenty Beauty, have been praised for their commitment to diversity and inclusivity. Others, like Kylie Jenner with Kylie Cosmetics, have faced criticism for their lack of transparency and authenticity. The Importance of Authenticity: Authenticity is key when it comes to celebrity endorsements and business ventures. Fans want to know that their favourite stars are genuinely passionate about the products and services they’re promoting. They want to feel like they’re supporting something meaningful, not just lining the pockets of a wealthy celebrity. So, how can you tell if your favourite celebrity is being authentic or just trying to make a quick buck? Do Your Research: Before you buy into a celebrity-owned brand, do your research. Look into the celebrity’s involvement in the business, their track record, and their commitment to the brand’s values. Are they actively involved in the day-to-day operations, or are they just lending their name to the brand? Are they using their platform to promote positive change, or are they just looking to make a profit? Support Brands That Align With Your Values: The decision to support a celebrity-owned brand is up to you. If you believe in the brand’s values and mission, and if you feel like the celebrity is genuinely invested in the business, then go ahead and show your support. But if you have doubts about the celebrity’s authenticity or the brand’s integrity, it’s okay to take a pass. Conclusion: In conclusion, celebrity endorsements and business ventures can be a tricky business. While some celebrities are genuinely passionate about their brands and committed to making a positive impact, others may be more interested in making a quick buck. As fans, it’s important to do our research, ask questions, and support brands that align with our values. Our favourite celebrities may be fooling us with a new business brand, but we don’t have to fall for it.

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